Description
Program Overview: Digital Marketing Course
Week 1: Introduction to Digital Marketing (10 hours)
- Day 1: What is Digital Marketing?
- Definition and evolution of digital marketing
- Importance in today’s business world
- Traditional vs. Digital Marketing
- Day 2: Core Channels of Digital Marketing
- Overview of key digital channels (SEO, SEM, Social Media, Email, etc.)
- Multi-channel vs. Omnichannel marketing strategies
- Day 3: Digital Marketing Strategy
- Defining business objectives
- Identifying target audiences
- Understanding customer journeys
- Day 4: Setting SMART Goals
- Specific, Measurable, Achievable, Relevant, and Time-bound goals
- Key Performance Indicators (KPIs)
- Day 5: Introduction to Analytics
- Understanding metrics and analytics tools
- How to track and measure performance
Week 2: Website Strategy & UX (10 hours)
- Day 6: Website Design & User Experience (UX)
- Basics of good web design
- The importance of user experience
- Day 7: Conversion Rate Optimization (CRO)
- Techniques to improve website conversion
- Call to Action (CTA) best practices
- Day 8: Landing Pages
- What makes a great landing page?
- Designing for conversions
- Day 9: Mobile Optimization
- The importance of mobile-friendly websites
- Responsive design
- Day 10: A/B Testing
- How to test and optimize web pages
- Tools for A/B testing
Week 3: Search Engine Optimization (SEO) (10 hours)
- Day 11: SEO Basics
- Introduction to SEO
- How search engines work
- Day 12: On-Page SEO
- Title tags, meta descriptions, and headers
- Keyword research and placement
- Day 13: Off-Page SEO
- Backlinks and their importance
- Building a backlink strategy
- Day 14: Technical SEO
- Site speed, mobile usability, and indexing
- Optimizing for search engine crawlers
- Day 15: Local SEO
- Optimizing for local search results
- Google My Business setup
Week 4: Content Marketing (10 hours)
- Day 16: Introduction to Content Marketing
- Types of content (blogs, videos, infographics, etc.)
- Content marketing strategy
- Day 17: Creating Engaging Content
- Writing for the web
- Visual content creation
- Day 18: Content Distribution
- How to promote and distribute content effectively
- Using social channels and email marketing
- Day 19: Content Calendars
- Planning and scheduling content
- Tools for managing content
- Day 20: Measuring Content Performance
- Key content metrics
- How to improve based on data
Week 5: Social Media Marketing (10 hours)
- Day 21: Introduction to Social Media Marketing
- Major social platforms (Facebook, Instagram, LinkedIn, etc.)
- Differences in platform demographics
- Day 22: Facebook Marketing
- Facebook advertising
- Organic reach strategies
- Day 23: Instagram Marketing
- Building a brand on Instagram
- Instagram Stories and Ads
- Day 24: LinkedIn Marketing
- Building a professional presence on LinkedIn
- LinkedIn Ads
- Day 25: Twitter & YouTube Marketing
- Twitter Ads and strategies
- YouTube content creation and advertising
Week 6: Paid Advertising (PPC & SEM) (10 hours)
- Day 26: Introduction to PPC
- What is Pay-Per-Click Advertising?
- Major platforms: Google Ads, Bing Ads
- Day 27: Google Ads Overview
- How Google Ads works
- Search and Display network ads
- Day 28: Keyword Research for PPC
- How to find high-converting keywords
- Negative keywords and keyword match types
- Day 29: Ad Copywriting for PPC
- Writing compelling ad copy
- Best practices for PPC ads
- Day 30: Optimizing PPC Campaigns
- Analyzing PPC performance
- Budgeting and bid strategies
Week 7: Email Marketing (10 hours)
- Day 31: Introduction to Email Marketing
- Types of email campaigns (newsletters, transactional emails)
- Email marketing strategy
- Day 32: Building an Email List
- Techniques for growing your email list
- Best practices for email collection
- Day 33: Email Automation
- Automating email sequences
- Email drip campaigns
- Day 34: Writing Effective Emails
- Crafting subject lines and body content
- Personalization strategies
- Day 35: Email Marketing Analytics
- Understanding open rates, click-through rates, etc.
- Improving based on analytics
Week 8: Affiliate Marketing & Influencer Marketing (10 hours)
- Day 36: Introduction to Affiliate Marketing
- How affiliate marketing works
- Building partnerships with affiliates
- Day 37: Managing Affiliate Programs
- Tools and platforms for affiliate marketing
- Measuring affiliate performance
- Day 38: Influencer Marketing Basics
- How to identify and work with influencers
- Best practices for influencer campaigns
- Day 39: Micro-Influencers
- Leveraging smaller influencers for niche campaigns
- Case studies of successful micro-influencer campaigns
- Day 40: Measuring Influencer ROI
- Tools to measure influencer impact
- Key influencer marketing metrics
Week 9: Analytics and Reporting (10 hours)
- Day 41: Google Analytics Overview
- Setting up Google Analytics
- Basic metrics overview
- Day 42: Audience Insights
- Understanding audience behavior
- Key audience metrics
- Day 43: Traffic Sources
- Tracking where your visitors come from
- Paid vs. organic traffic
- Day 44: Conversion Tracking
- Setting up and measuring conversions
- Funnel analysis
- Day 45: Creating Reports
- Building custom reports in Google Analytics
- Reporting for different stakeholders
Week 10: Final Project and Course Wrap-Up (10 hours)
- Day 46-50: Capstone Project Development
- Each participant creates a comprehensive digital marketing strategy for a chosen company or project.
- Day 51-55: Capstone Project Presentations
- Each participant presents their digital marketing strategy, discussing their approach and potential outcomes.
- Day 56-60: Feedback & Wrap-Up
- Course recap
- Discussion of future trends in digital marketing
- Career opportunities in digital marketing
